SAP is committed to maintaining your confidence and trust with respect to the privacy of the personally identifiable information we collect from you.
Purpose of collecting and using data
Collecting your data serves to provide you with user-friendly, efficient and secure internet services. We use the collected and processed personal data
in order to provide those users who are interested with information. Furthermore, we generally process the data with the goal of improving our service
and ensuring its security. No personal data is processed: we process the data anonymously. Whenever you complete transactions using our website,
e.g. opening a user account and / or purchasing a publication, further data processing processes may take place, of which you will of course be
The form and scope of collecting and processing personal data
If you wish to receive a newsletter we need to save and use your e-mail address. We will then send electronic messages at appropriate intervals to the
e-mail address you gave us, which may also contain topic-specific advertisements along with editorial information on our products and services.
However, you can unsubscribe at any time.
As a general rule, you may access our websites without having to provide any personal data. Nevertheless, we will create a so-called utilization profile
by using a pseudonym if you visit our websites as a registered or unregistered user. This implies that data will be collected and saved anonymously for
marketing and optimization purposes. This data includes information on the website from which you were taken to our offer, information on your
internet service provider and the offers you viewed on our website, as well as the date and length of your visit. On the basis of this already
pseudonymous data a utilization profile will be created, along with a corresponding pseudonym. For this purpose, cookies may be used . Authentication
and tracking logs will be used to compile user statistics. This data will not contain any personally identifiable information.
Passing on data to third parties
We only pass on personal data to a third party to the extent necessary to fulfill our contractual relationship (if at all), if we are bound by law or if it
should be necessary in order to implement our general terms and conditions of business or any other agreements concluded with you, or in order to
enforce our rights and claims.
Provided your personal data is passed on for other purposes we will ask for your approval in each individual case. If you do not approve we will of
course not pass on the data.
Access and Changes to Your Registration Information and Preferences
Registered users may access their identified contact information and other registration information and correct any discrepancies or update information
upon log in at any time. The accuracy of such information is solely the responsibility of the user. No access is given to other data that may have been
collected about users.
If you wish to receive alerts, newsletters, special offers or promotions from us, please indicate your preferences when you register or amend your
preferences upon log in at any time. If you wish to cease receiving any of this information, amend your preferences either upon log in or by using the
"opt-out" or unsubscribe option or other means provided within the communications you receive. We reserve the right to notify you of changes or
updates to the Site whenever necessary.
We may contract with third-party advertisers or their agents or service providers that post on the Site banner advertisements, which may link to other
effectiveness of their ads or deliver relevant marketing messages and advertisements. Use of these technologies by these third parties is subject to
materials offered from such third parties.
Retention of Personal Information
We retain the personal information we collect from you for as long as the information is relevant to our business purposes or until you request that we
remove the data.
Disclosure, rectification, deletion, account freezing
Provided you send us a request in writing, we will inform you about which personal data we have saved at any time. You may at any time demand that
we freeze or delete your user account data and accordingly your personal data. Only data we need in order to process open tasks or to enforce our
rights are exempt from deletion, as well as data we are required to save by law.
We use so-called cookies or other instruments to analyze the usage of our website. Cookies are small files which are saved on your hard drive and
which provide us with specific information. This information above all includes the IP address, your browser type, the URL click stream, the date and
the time of your visit on our website as well as the cookie number.
Firstly, using cookies and similar instruments makes it possible to recognize you whenever you as a user access our internet sites again after the
record how often our internet sites are viewed as well as the general navigation in order to create encoded usage profiles.
You can prevent being tracked by choosing the appropriate preference in the privacy options of your browser or disable cookies or delete the cookie.
We employ technical and organizational security measures to guarantee that your data is protected from loss, incorrect modifications and unauthorized
third-party access. To the greatest extent possible, we ensure that only authorized persons have access to your personal data and only insofar as it is
necessary in the scope of the above-mentioned purposes.
a) Facebook Social Plugins
SAP uses so-called social plugins („plugins“)of the social networking site facebook.com provided by Facebook Inc., 1601 S. California Ave, Palo Alto,
CA 94304, USA ("Facebook"). The plugins can be identified by one of Facebook’s logos (white “f” on blue tile or a “thumps-up”-sign) or by the additional
text “Facebook Social Plugin”. The list of Facebook Social Plugins and their appearance can be accessed via: http://developers.facebook.com/plugins.
If a user visits one of the websites using such a plugin, the user’s browser directly connects to Facebook’s servers. The plugin and its content are made
available directly on Facebook’s servers and included in the website by the user’s browser. For this reason, the provider of the website cannot influence
which data Facebook connects via the plugin and thus informs the user according to his own knowledge.
Due to the integration of the plugin Facebook collects the information that a user is visiting the corresponding website. If the user is logged in on
Facebook at the moment he or she visits the website, Facebook may be able to connect the visit on the website to the user’s Facebook account. If the
user interacts with the plugin - for example if he or she presses the like button or comments on something - the user’s browser transmits this
information to Facebook. Facebook stores this information. If a user is not a member of Facebook, Facebook may collect and store the user’s IP-
address. Facebook states that it only collects anonymized IP-addresses in Germany.
The reason for and scope of the data acquisition and information about the way in which the data is processed and used by Facebook, as well as the
user’s rights in this respect and settings options for protecting the users privacy can be found under: http://www.facebook.com/policy.php.
If the user is a member of Facebook and does not wish Facebook to collect personal data via this homepage and to link this with his data stored on
Facebook, the user needs to log off from Facebook before going to this homepage.
The user may also block Facebook’s plugins using add-ons for the user’s browser, for example the „Facebook Blocker“.
b) Google’s +1-button
SAP uses the “+1”-button of the social network Google Plus provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United
States (“Google”). The button is market using the sign “+1” on a white or colored background
If a user visits one of the websites using such a button, the user’s browser directly connects to Google’s servers. The “+1”-button and its content are
loaded directly from Google’s servers and included in the website by the user’s browser. For this reason, the provider of the website cannot influence
which data Google connects via the button. According to Google’s statements, personal data is only collected, if a user that is a Google Plus member
and logged in on the network at the time of clicking on the “+1”-button.
The reason for and scope of the data acquisition and information about the way in which the data is processed and used by Google, as well as the
user’s rights in this respect and settings options for protecting the users privacy can be found in Google’s privacy statement relating to the “+1”-button:
SAP uses the twitter-button. The button is provided by Twitter Inc., 795 Folsom St., Suite 600, San Francisco, CA 94107, USA. (“Twitter”) The buttons
are marked using the text “Twitter” or “Follow” and a stylized blue bird. The button enables the user to share an article or a website of this homepage
on Twitter or to follow the provider on Twitter.
If a user visits one of the websites using such a button, the user’s browser directly connects to Twitter’s servers. The Twitter-button and its content are
loaded directly from Twitter’s servers and included in the website by the user’s browser. For this reason, the provider of the website cannot influence
which data Twitter connects via the button and thus informs the user according to his own knowledge. According to the provider’s knowledge, Twitter
collects the user IP-address and the website’s URL when the button is loaded from Twitter’s servers. However, this data is only be used for loading and
displaying the Twitter-button.
Further information can be found in Twitter’s privacy statement under: https://twitter.com/privacy.